The Power of Why

There is a secret ingredient to success, not just hard work or determination. It is the power of why. Knowing why you do what you do and your passion makes everything more straightforward.

We have a vision for our lives and are driven to achieve it. In one of my favorite books, Start With Why, Simon Sinek discusses the power of why. He explains that when we focus on how we will do something instead of why we make mistakes.

Why is Why So Important?

I believe you must be able to harness the strength behind “the power of why.” anything we do in life must have a purpose. If we force ourselves to do something, we usually end up falling out of love with them, hating them, or quitting. That probably brings back memories. 

When operating without reason, we become bogged down in details and lose sight of our goals. Without an apparent reason, we will lose motivation and give up. If you’re feeling lost or stuck in life, ask yourself this question: “Why am I doing what I’m doing?” This is the beginning of identifying the power of why. 

Once you know your why shit starts to fall into place quickly. Trust me, it’s worth the effort, and it’s the difference between going through the motions and living with purpose.

Knowing our why makes us more motivated to achieve our goals, no matter what. We deeply understand what we want to accomplish and why it matters to us. This is the secret ingredient to success. If you’re feeling lost or stuck in your life, ask yourself this question: Why do I do what I do? Once you find your answer, everything starts aligning, as if by magic. Except it’s not magic, it’s the power of your why kicking in as you become super focused. Such a simple, yet future changing life-hack that can change your course of your life in the blink of an eye.

Eat Your Vegetables!

Let’s think about the power of why in a practical sense. Most kids dislike eating vegetables because adults tell them they have to – “eat your broccoli, or you won’t be having any dessert” – we’ve all heard that at some point in our lives, haven’t we?

It’s rarely explained to children that vegetables are essential for providing their bodies with the nutrients needed to protect them from disease, develop their immune systems and lower their chances of obesity. Let’s face it; vegetables aren’t as tasty as chips, chocolate, or McDonald’s, which is why most children see eating them as punishment. Without a why behind it, it’s hard for children to want to eat them when they know there are many more excellent foods.

[Being the hypocrite I am, I write this while tucking into a family-size bar of Dairy Milk!]

With having why in mind in everything that we do, life becomes so much more enjoyable. Lead with desire, give yourself a purpose and bring out the best in who you are and what you’re capable of. Don’t live on auto-pilot and in fear of what’s possible. 

Knowledge is Power

Living life without knowing why is like driving in the dark with no headlights. You might be able to get by for a while, but eventually, you will run into some trouble. Why? Because without a clear vision, it’s impossible to stay on track.

Being aware of the power of why gives us the fire in the belly and the hunger needed for us to succeed. It drives us to achieve our goals, even when things get tough. So next time you struggle to stay motivated, take a step back and ask yourself why you’re doing what you are doing. Knowing your why confirms your passion and keeps you going  – there’s no stopping you!

Imagine if Steve Jobs decided to call it quits when he first had the idea to create the iPhone? Imagine if he didn’t know his why? He would have simply told himself that there were plenty of mobile phones out there and the world didn’t need another one. Instead, despite the competition in the market, he knew that what he was creating was revolutionary and would change the future of everyone. 

That was his why, and I think we’re all thankful for that (even Android users). Steve Jobs’ why paved the way for a new digital era where we can now access the world at the click of a button (or tap of a screen if we’re going to get technical here).

Stop and Smell The Roses

Life is so fast-paced that many find themselves doing things without thinking or even considering the strength to attain goals behind the power of why.  Not knowing our why can cause unhappiness and unfulfilled potential. Most people have the same daily routine:

Get up.

Get dressed.

Go to work.

Go home.

Eat dinner.

Watch some TV.

Scroll

Go to bed.

Why do we do that when for the most part, we hate it? It’s because we’re automatically driven by our how.

People find themselves trapped in a cycle because they need a job to pay their bills, to keep a roof over their head, and to provide for themselves but for most, it’s a routine that isn’t liked. Even though people would much rather work fewer hours, fewer days, take more holidays and earn more money, they rarely take the time to dig deep and think about their why.

Why am I doing this? What do I want from life? Does this job serve me?

When we start asking ourselves these questions, we suddenly realise that working 40 hours a week, doing a job we don’t really like, for less than we’re worth isn’t what we want. We get so caught up for years operating on autopilot that we don’t take the time to find our why.

Find What Drives You

You find what drives you, love you, and want. Now your vision has become crystal clear, and it feels good. 

Four years ago, I did precisely this. I worked in a sector I loved, which enabled me to do things I was passionate about, but it wasn’t enough. I decided that having a good job that paid good money wasn’t my purpose and didn’t fulfill my why. Until that point, I thought it was.

My career was the closest I could get to my passion within “the system” (and sadly, within a broken industry). My daily routine was driven by someone else’s how which is why I fell out of love with it. I knew I needed to work for myself and not a corporation to serve my why. After that, everything fell into place.

Don’t get me wrong, getting to the point of finding my was tough at first. I was a specialist in my field, had tonnes of experience, and was highly regarded. I created a reputation that spoke for itself, but all of that came with great sacrifice. I was exhausted, overtired, and obsessed with work, traveled the length and breadth of the UK, and my career became my identity. But for what? Another promotion that I’d have to take a sacrifice a pay rise for as a means of impressing the board, another fancy job title to add to my already indulgent CV? A reality all too common for people these days.

I found my why; I got to the root of it and was no longer afraid of how I would do it or get there; I knew that staying convicted to my why was all I needed. Before I knew it, my 17-year career in pharmaceuticals, healthcare, and clinical innovation was over, and suddenly, I was free. (Perhaps I’ll save the detail for a future blog?) And as the saying goes, the rest was history!

People Buy People

When our Founders, James, Joe, and Lewis, first founded The Lifestyle Lab, their vision was crystal clear from the word go. Their why was to build a global community of entrepreneurs, providing as many learning opportunities as possible to enable people to build their dream lifestyles. Their passion runs through every inch of what we do, and it’s how we’ve built such a positive, inspiring community.

People believe in their vision, trust them, and love to see how passionate they are about what they do. Our founders align with our members, and it doesn’t get more beautiful than that. If their why were financially driven, the business would flop because people buy people, not things. Without the passion of our founders, team, and mentors, the Lifestyle Lab wouldn’t work, and without a humble why there would be no spark.

Online platforms and communities come and go, and we see people building new ones. For the most part, they’re created with only financial goals in mind, without a real why – unfortunately, they fold as quickly as they are put together. You have to love what you do, love people, and want the best for them to win in this game. That is the power of why- you can’t fake it.

Finding Your Why

If you’re still having trouble finding your why, don’t worry, there are many resources to help you discover it. As already mentioned, one of my favourites is the book Start With Why by Simon Sinek. In it, he discusses the importance of knowing our why and advises on how to find it. I can’t recommend this book enough! Knowing your why is the secret to living life to the fullest. I thought I knew my why but my entire outlook changed after reading this. You can grab yourself a copy here.

The idea of the power of why has resonated with me for a long time but more so in the last 18 months. I think it’s something we all struggle with at some point in our lives. We get caught up in the day-to-day and forget what we’re fighting for. We lose sight of our goals and become unfocused. But when we remember our why, everything becomes clear again. Our passion is reignited, and we are driven to achieve our goals.

If you’re struggling to find your why, I encourage you to keep searching. It’s out there waiting for you to find it. And once you do, happiness, success, and all the good things in life will be yours for the taking! 

 To get more inspiring articles like this, download our free playbook here. 

“FIND YOUR WHY, AND YOU’LL FIND YOUR WAY” – John C. Maxwel

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